The Hard Truth - The Days of Earning Clicks are Coming to an End (With Data to Prove it) entrepreneur how earn by blogging blog

All the juicy data can be found here: https://kolemcrae.com/no-more-clicks-makes-me-sad/

In summary though: Google is answering people’s questions so you don’t have to (err… can’t.), Social is keeping people from going to your site and is becoming less and less effective and email is just getting less and less effective overall.

My personal thought to deal with this is here:

The more touch points the customer has with your brand, the less hard you have to fight to get that sale. Meaning you get more out of each one of those expensive clicks.

You need to get impressions with your core persona before they get to that ad that is now costing you more so that they have a much higher chance to actually get the sale when it happens.

What I’m saying is that clicks are going to continue to cost you more and more - make sure you get the most out of each one.

Have you been seeing the same thing? What are you doing to combat it?

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