What Is SEO? Explaining About On-Page & Off-Page SEO earn by blogging adsense income

Do you want to attract more visitors towards your site? Do you want to generate more leads? Do you

want to increase visibility of your website or online business? Do you want to derive organic traffic

towards your website? If your answer to above asked questions is a big yes, then you need to look at

nowhere else but SEO (Search Engine Optimization). What exactly search engine optimization means

for your business. Actually, when you want to derive niche-targeted traffic towards your website even

without going with paid advertising, you are doing SEO for your site. Are you still highly confused? If

yes, then you should keep reading this post. Here, you will know about onpage SEO and offpage SEO.

You will get answer to your question “What is SEO”.

What Is SEO (Search Engine Optimization)?

Whether you want to promote your products or services online, you first need to create a website.

However, by merely creating a site, you may not be able to attract potential users or customers for

your offerings. Thus, you need to derive huge traffic towards your site. But the problem arises when

you see thousands of websites offering the same services or products online. Now, the question arises

here how to secure first position on top search engine result pages. There are basically two options for

you to go with – first to choose online advertising such as Google Adwords or do search engine

optimization (SEO).

So, What Actually I Need to Do to Optimize My Site?

It is certainly a great question that should be answered adequately. If you want to know the real

process of ranking a site on top search engine result pages, you first need to know the starting point.

So, let’s start from the scratch.

For instance, if you want to start a website to sell your services or products, you first need to create a

website. When you create a website, you also need to buy two things i.e. domain name and hosting.

However, there are various free options available to go with when it comes to choosing hosting and

domains, but you are advised to go with premium options. It means that you should avoid going with

free hosting and domain name. Instead, you should buy everything.

Have You Created a Website?

Having bought a domain name and hosting plan, now you need to get your website installed and

published on a certain platform such as WordPress. Now, you need to concentrate on the most

important aspect i.e. content creation.

When it comes to writing content you should always need to keep SEO in mind. Since you need to

write content for both i.e. search engines and human readers, you need to learn the basics of SEO.

How to Do On-Page SEO?

However, SEO is a wide subject and can’t be explained in a single post, but still there are two basic

parts of SEO – on page seo and off page seo. Let’s start with on page seo.

So What Is On-Page SEO?

When you optimize content, images, title, Meta description, coding, domain name, and other things on

your website, you actually do onpage seo. For instance, when you want to start a business online, you

first need to buy a domain, so you need to buy a domain name simply matches with a specific

keyword. Choosing a domain name according to specific keyword can help you deriving more traffic

towards your site. There are plenty of things that should be taken into consideration when it comes to

on page SEO, but some of the most basic things are stated below.

 Write content according to keywords of your niche.

 Try to choose keywords with low competition but with high search volume.

 Don’t forget including keywords to your title tag.

 While writing Meta description whether for your website or a certain post, you should not

forget adding keywords to the same.

 Use subheading with keywords while writing content for your website.

 Submit site map to various search engines such as Google, Yahoo. Bing, etc.

 Create a few specific web pages on your site to increase authority of your site such as

About Us, Contact Us, Privacy Policy, and Disclaimer.

 You also need to check site uploading speed.

So, these are a few factors that you need to take into consideration when it comes to doing on page

seo for your site. Always remember that all the onpage seo factors are important to concentrate on.

For instance, if you ignore your site’s uploading speed, you are likely to reduce traffic towards your

site. Moreover, if your site doesn’t have interesting or problem-solving content, visitors simply switch

to other sites. What is SEO? Answering this question is easy provided that you understand the

importance of on page SEO.

Off-Page SEO

Off page seo simply means you don’t need to work on your site. Off-page SEO can be divided into two

sections i.e. social media sharing or management and link building. So, when you write and publish

quality content on your site following all on-page seo rules, you need to make it popular among

intended group of users. But how it can be done? This is the point where you need to look at social

sharing signals and link building.

Social Sharing

If you want to make your site popular online, you should share your content on various social

networking sites such as Facebook, Twitter, LinkedIn, and many more. The more you share your

content, the more you make your website popular online.

Link Building

You can’t be able to grab first position for your site without quality backlinks. Irrespective of the

quality content creation and tons of social sharing, you may still not be able to grab first position on

search engine result pages. The reason behind is backlink. If you want to know “what is SEO”, you

first need to what exactly link building is.

When thousands of site point to your site for certain information, it means that your site is grabbing

good authority over the subject. This is the main reason why most of the internet marketers

concentrate on creating quality backlinks. There are various ways that can be used to create backlinks

such as commenting, forum posting, guest posting, profile links, and many more.

So, these are a few factors that can explain you what exactly SEO is all about.

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