Shopify Title Tags earn by blogging adsense income

How important is the actual title in Shopify? For example let's say the title is Fragrance Lotion, but the keyword is "ocean air sea salt lotion" and the page title (SEO updates bottom of each Shopify page) is - Ocean Air Sea Salt Lotion | ABC Mosturiser Inc. Let's pretend this is a difficult keyword to rank for.

1. The title and page title should both be optimized for SEO, and keyword(s)?
2. Only the page title at the bottom of Shopify matters (as long as the page is relevant)?

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