How to compete with the big guys earn by blogging adsense income

Heya ,

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I am advertising with Google ads in the counselling sector - there are some big international websites that offer online services.

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I am looking to do the same - offer online / phone services. These big international sites have big budgets. And have pushed some cost-per-click prices up to $4 a click which goes out of my budget.

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What are some little guy techniques? I have tried

Long tail keywords - but these get marked as "low search volume" and arent displayed.

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Can anyone offer some tips to compete with the big guys ?

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