I was wondering if someone could share what employers actually look for when hiring an SEO Manager or Specialist?
Is there a big difference between a Specialist vs Analyst? Or do you find the job titles really don' t mean much.
So far I can see the following:
- On Page / Technical SEO Best Practices
- Google Analytics, Search Console, Bing Search Console
- SEO Content Strategy (keyword research, engaging content, etc.)
- Good MS Excel skills
- Whitehat backlink strategies
- Understanding Wordpress Plugins, Themes
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