Forget business cards, this lady used a video instead entrepreneur how earn by blogging blog

Thought this was pretty cool.

This lady raised $2 million+ for her non-profit over the past few years and instead of business cards or a slide deck to send to people, she sends them this 7 minute explainer video that's hella emotional so it hooks them.

(The video is halfway down this article: http://ift.tt/2ohU5b7)

Here's where they talk about how they used it like a business card:

Bill meets a lot of potential donors all the time, but it’s not easy to explain why someone should donate, and how Helping Haitian Angels stands out amongst the rest of organizations out there. If you ask for a donation immediately, it can feel forced and be a turn off. But if you don’t hook the potential donor early, you’ll be forgotten in a sea of other options.

So Bill and Debbie figured out that if they use the video as an initial introduction to HHA, the emotion and story will hook a donor. Then, they can ask for donations later. They found that this was a much more effective in educating someone why they should donate to the cause.

Many nonprofits might have a great story, elevator speech, PDF or business card, but the problem with a lot of those assets is that they don’t build emotion.

What’s compelling about HHA, as you can tell from the video is the people aspect and the love that Bill and Debbie have for the kids.

I know for "regular" or "boring" businesses you probably can't do this.

But I thought this was really cool for those of us in this sub that have businesses that have some kind of social, societal benefit aspect to it.

Anyone here had a video like this made? Or used a video as a "calling card" like this? How much did it cost to make? Did it work? Would love to hear more stories like this.

submitted by /u/devesh-khanal
[link] [comments]

from Entrepreneur http://ift.tt/2nrZJq5
via IFTTT
add adsense to blogger

how much money do bloggers make? can blogs make money? make money off ads how to get money from blogging? best websites to make money blog adsense income earn from blogging website ideas to make money how websites make money?