Hi everyone, I've generated some buzz with a few of my past posts on the /r/startups, /r/entrepreneur, and /r/marketing subreddits so I figured I'd write something else useful that you all might appreciate. I'm huge on content production and content marketing strategies so I want to provide a simple case study of a piece of content I produced earlier this week.
It's probably not the most interesting piece of content, but I'll highlight the relevant points and reasons why I structured the content the way I did. In the first 3 days, this piece of content has already ranked on the first page of Google for some long-tail keywords and has generated some traffic. For only being 3 days old, that's not bad at all and I expect this piece of content to rank in the top 3 for a wide-variety of search terms.
The bolded text is blog content so you can disregard reading it if you don't care to read about why there are more bugs during summertime and how to get rid of them! Full blog post here for those who are interested.
Why are There More Bugs During the Summer? 4 FREE Ways to get Rid of Bugs! So this is the title of this piece of content. the main things I'm trying to rank for are "why are there more bugs during the summer" and "free ways to get rid of bugs". With ranking long-tailed terms like this, it will give a lot of variety and I might rank for similar long-tailed terms. If you search "Why are there more bugs during the summer" this blog is actually on the first page already. Additionally, if you search "free ways to get rid of bugs", you might not see this on the first page, but this blog is already ranked #4 in the past year for that search term. I anticipate it will rise pretty quickly. The last thing to note is the number in the title. I've noticed higher clickthrough rates with numbers in my titles and think they are eye catching to a reader.
Summer time is right around the corner. For some of us, that means more time around the pool, time with family, vacations, and fun in the sun! For all of us, summer means more bugs. So why are there more bugs during the summer and how can you get rid of them? Take note of the last sentence. I asked a question, and word for word wrote out the keyword I want searched. This improves the keyword density and improves the relevancy of the content to appear in searches.
The easiest thing you can do is get a price quote for pest control services and let a professional take care of it. While this solution is convenient and your best bet to win the battle against bugs, it can also cost you over $300. Before spending that kind of money, use some of our free ways to get rid of bugs during the summer time. I actually have an internal link on my website to get a price quote for pest control services since my company provides that service. I wrote this paragraph as a partial call-to-action, but more for the purpose of gaining the reader's trust.
Why are There More Bugs During the Summer? This is my first header. It's different from the title, but again, this is word for word what I want to rank for on search engines.
Bugs don’t like the cold so it’s only natural that you see more of them during warmer months. During the winter, it’s much more common for bugs to conserve energy and stay underground below the frost line. Generally, it’s much warmer underground and they have stored food or body fat in preparation for the colder season. Information about bugs...not much great info to point out. It's relevant to what the reader is here to learn about.
During the summer, the hunt for food and water resumes which are another reason bugs are much more visible. Summer months tend to produce more rainfall which attracts bugs and helps produce food for them as well. More relevant information to the reader about bugs
4 FREE Ways to get Rid of Bugs This is my second header. Headers are very important and let's search engines know what the content is about. I made this a header and included some of these terms in the title as well since I want them to rank. As stated earlier, this blog is already #4 in the past year for the term, "free ways to get rid of bugs"
1. Mow your lawn. It sounds simple, but it actually does work! Bugs love the heat, but they don’t want to sit out in the sun and roast. Keeping your grass mowed to prevent bugs from having access to a safe haven from the sun. I started a list here. Lists give your content variety and readers love them. Readers love them and stay on your page longer which looks good to search engines! Search engines like lists in general so implement them when you can!
2. Clean up spills and fallen fruit. Bugs love anything that provides them sugar. A small amount of sugar can provide bugs enough food and energy to last them for weeks. If you have a sugary spill on the inside or outside of your home, clean it up before it attracts bugs. The same goes for fallen fruit. Fallen fruit rots when it disconnects from the tree which means it naturally breaks open and decomposes. Bugs will be all over that piece of fruit as soon as they can access the contents on the inside. Info for the list...nothing too important here
3. Clean up fallen leaves too! You’ll be sure to find plenty of bugs in fallen leaves so it is in your best interest to clean them up! If those leaves begin collecting on the side of your home, you’re increasing the risk of bugs coming inside your home as well. Info for the list
4. Turn your hoses off. Remember how I mentioned bugs searching for water during the summer? Turn your hose off so that you don’t make it easy for them to get water! It may seem like common sense, but as you leave your hose on and a small puddle begins to form, it won’t take long for bugs to find you. Info for the list
Experiencing Bug Problems? This header isn't as relevant for search terms, but more to wrap everything up and add a call-to-action for the readers.
If you are still experiencing bug problems, please don’t hesitate to contact us. If you answer a few questions, up to 3 of our professional pest control service members would be happy to provide you with a free price quote. Great Pros is Arizona’s leading startup servicing home owners with all of their home projects. All professionals carry to proper licenses and qualifications so you never have to worry about the job that is being done. Full call-to-action. We are a lead generation company for contractors and we love when our readers convert to project requests! Our content is all built with a call-to-action and we are seeing great success. In Phoenix alone, we have generated over 1000 project requests in 3 months. Content marketing works and it's one of the most critical aspects of our business. If any of you have any questions, I am more than willing to help!
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