I really suck at marketing...help? entrepreneur how earn by blogging blog

First things first: I'm on a shoestring budget. I'm bootstrapping https://Witsi.co, which is a product that helps you maximize your credit card rewards by analyzing your spending habits.

Anyway, I think it's a decent MVP, and I have a whole list of features that I want to add to make it a even better. However, running this thing costs a decent amount of my out of pocket money, and so I'd like to focus on generating traffic to the site for a bit and see if I can get some feedback from actual users before spending time on new features. You know, MVP stuff.

The problem is coming from getting these first few users. I feel like I'm screaming into the abyss talking on Social Media about it. I have a few blogs that I write for, but they aren't necessarily the target market, and so while I can get a little traffic from those, there's not a ton of conversions. The Witsi blog gets some readers, but I haven't figured out how to market that effectively. It suffers from the same problem the main App does.

I'm currently running a facebook ad campaign for brand awareness, but I just started that yesterday. I've considered AdWords, but from the Keyword Planner, that seems WAY out of my price range. If I'm going to buy those, I'll need to get really clever, and as I said in the title, I suck at marketing. I'm not clever.

So, questions:

1. How long would you run an Ad Campaign for before you would feel comfortable judging the results? Obviously less than a day is not long enough: Should I wait a week? 2 weeks? A month? I'd rather be able to pivot daily.
2. I know I shouldn't be "firing and forgetting" for marketing conversations and ads, but I don't really know what the follow up process is. Like...how do I figure out why people didn't click on the ad? How do I follow up with users that got to the landing page but didn't create an account?
3. How long do you go before figuring out whether your product is any good? Like...I think it's good, but I don't matter.
4. How are you all asking for feedback? I have emails being written up, but is there a better way you're using?

Anyway, thanks for your help. I feel like I've read a ton of books on this subject, but I'm missing like...the core? I guess?

submitted by /u/thedancingpanda
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