Selling a Saas company, what aspects of the company/product add value? entrepreneur how earn by blogging blog

When creating a Saas company what are the most important things to work on during its lifetime in order to maximise its sale value?

For example, your starting a Saas business from scratch, you have all the skills you need to successfully create and grow the business. Customers will be on a monthly subscription model. What should be the focus throughout the development of the business to maximise its value when it comes time to sell?

• Number of monthly paying customers? (revenue)
• Code quality/stability? (unit/integration/end2end tests, etc.)
• Operating costs? (servers, marketing, domains, etc.)
• What else would be considered when valuing the company?

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