What stops the big guys from outright copying your idea when you're still small? entrepreneur how earn by blogging blog

Example, I create a nice Instagram alternative that has features/advantages that will move people from instagram to my platform.

Instagram sees my alternative at the very beginning with under 1k users and copies the advantages to their platform.

Just purely an example. What stops Instagram in this situation?

I'm sure there has to be some sort of measure low level entrepreneurs can take to avoid outright copying of their product.

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