We are about to launch our Kickstarter shortly (http://ift.tt/2tSPi23) and we are having difficulty pricing our product. Our product cost is going to be much higher than an average Bluetooth speaker since it is made of high end components and reclaimed riverwood. What is best way to validate pricing before we launch? We thought about a survey but it's difficult to get people to sign up besides friends/family.
What does everyone use as their markup percentage? (online only and/or retail).
Thanks in advance.
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