Finding a partner or outsourcing prospecting? Advice wanted entrepreneur how earn by blogging blog

Hello,

I am in senior management in digital marketing at a major tech company. My team covers things from SEO, email marketing, social media marketing, etc. on the side, I have run a couple of big contracts in the past with the likes of Cisco and HP and have also freelanced with smaller companies. Quite frankly - I hate coming into an office. I hate having ideas suppressed. I hate seeing the fruit of my labor going to other people.

I want to dive full time into my agency where I have been contacting - www.vervemk.com. The problem? Prospecting time. I currently work about 50 hours a week, have two small kids, and a young family. I am 24, so still fully capable of the grind.

Before switching to agency life full time, I need to get to a place where I can come close to making a lateral financial shift. I am currently making about 165K/annual. I figure if I can build enough consistent clientele of 100K, I can move away from corporate.

From a new business acquisition stand point, I have a fairly large network and have gotten a lot of word of mouth contracts in the freelance world. I want to go about more and consistent business. I could tackle this a couple of ways.

1. Leverage marketing automation knowledge - I could come up with some prospecting email scripts and look at the consistent engagement of leads who are consuming my content and target them.
2. Find a partner - this is what I am leaning towards. I would love another person with ambition who can talk the talk to sell this stuff. I am fully capable of running the actual work load for now, but the prospecting time is another story.

What would your recommendation be on outsourcing prospecting OR pulling in a partner focused on business development?

Thanks

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