My analytics are giving some odd results that I'm not sure how to figure out.
Firstly, I have about 4,000 users a month, with about 12,000 page views.
But the bounce rate jumped up considerably a few months ago. It was always around 62% or so, which I think is high in the first place. But now it's been hovering around 74% or so.
Time on site is just under 3 minutes.
The other odd thing is that page load time is reporting as 13 seconds, even though when I load it, it is very fast—certainly not 13 seconds.
I hope it's okay to give the link to my site for any ideas of what might be going wrong:
What would cause a bounce rate of over 70%?
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