Here you are. You’ve had a great idea, beaten all odds and finally found your very own startup.
Congratulations.
Guess all you have to do now is just sit out the hangover from last night’s celebratory drinks and wait for all that cash to fly in. After all, you’ve built a product that will fly off the shelves.
Hate to break it to you: there is no such thing as a product that sells itself.
You may think you just got past the hardest part, but getting your product market-ready is just the beginning. Your product may be the best thing to ever happen to earth, if no one is paying money for it, it’ll be dead in the water in no-time. And you’ll be lying right next to it, with another kind of hangover. Not a celebratory one.
In startups, nothing happens automagically. Unless you make it happen.
1. Ask friends. And their friends. And their friends.
- talk to the people you know and the people they know
- ask about pains, listen, validate your idea
- you’re not selling, you’re learning
- get ahold of the pains
- expand your network with other business owners and investors
- ask for introductions
2. Blog away
- people hate ads
- blogging is the best way to tell your product’s story
- blogs generate need, needs generate demand
- blogs drive traffic
- crafting quality content is the quickest rank to make Google like you
- turbocharge the process by guest blogging
- your shortcut to thought leadership
3. Find your internet tribe. Blend in.
- be where your customers are
- find the internet tribes where they hang out
- you’ll find customers, trade advice, build network and sharpen skills
- unicorn story: Wade Foster reeling in Andrew Warner of Mixergy
- reddit, Quora, Product Hunt
- GrowthHackers, Inbound.org, StackOverflow, DesignerNews, Moz
- Facebook groups
4. Email in the cold
- email is still the backbone of the internet
- only send emails you would open yourself, read (to the end) yourself and reply to yourself
- avoid salesy, generic wording — include drive for reply
- go for contextual, conversational and to the point with a clear CTA
- use it for customers, investors, influencers, partners and press
- aim at making a real connection
- humour works
5. Give stuff for free
- beta-testers will help you reach product-market fit and creates exclusivity
- learn from Slack
- free trials drive users, traffic and virality
- freemium is a proven winner
6. Affiliate marketing: pay your influencers
- risk is low and the reward high
- you only pay for actual conversions, not for traffic driven to your website.
- think of it as outsourced marketing
- great for SEO with content and backlinks from affiliates driving traffic to your website
- something to convince influential bloggers to write about you
!! Fall down 7 times, get up 8!
- start connecting with people
- or your beloved little baby is going to die
- embrace failure
- fear of selling will kill you
- whenever you go down, just lift yourself up and start over
- something will stick
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