Figuring out pricing? entrepreneur how earn by blogging blog

How should I go about determining the price of my service?

I probably should have figured this part out earlier but it is what it is. I have a potential big client but I'm at a complete loss as to what to charge them.

In short, I have a marketing service for restaurants based on Snapchat geofilters(not too original I know).

Should I base my pricing on the potential paying customers they can gain through my service or their use of my design? Should/can it be a recurring fee?

Any help would be greatly appreciated.

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