Linking to my Site so I should Link Back? earn by blogging adsense income

I remember hearing a few years ago that it was a good practice to link back to a site that was linking to you.

My company's site was referenced and linked to in a news article. The news company has an above average domain authority, which is pretty good for my company's backlink profile. Is it still or was ever a "best practice" to link back to this website/domain?

I feel like linking back was a best practice, but when I try to search this, all I get back is backlinking 101 and backlinking articles. Nothing really answering my question straight forward.

Thanks for any help.

submitted by /u/shughes0610
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