If your subscription box is something that is learned in a specific order or sequential nature. Ex. A beginner's writing kit, illustration kit, programming kit, etc. (Fpcuses on learning a skill)
For new subscribers are you sending them a box with pre-requisite contents that you sent as a pilot box to all first customers OR are you sending them whatever your current month's theme is?
Example: 1st Crate ever- Beginner's programming book, simple programming excersises, DIY programming robot etc
2nd Crate - More advanced book, more in depth excersises, more technical info etc.
Say you've been running this subscription model for 9 months and your boxes follow a learning structure for every month that follows.
Say you just got 5 new subscribers on your 9th month of being in Business. Are those 5 subscribers now going to get the current month's theme or are you going to send them what you did to your first subscribers from 8 months ago? (Keep them lagging behind) ?
I know the question seems confusing and I may be making a incorrect assumption from the beginning but I'd like to hear what you guys think of this problem. Thanks
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