Advice on creating different landing pages with similar content earn by blogging adsense income

I have an ecommerce site and right now I have landing pages for brands and product types. I want to create custom landing pages for certain keywords, think something along the lines of "black running shoes", to exist separate from my landing page for just "running shoes".

Since these new landing pages will have roughly the same products, will Google treat the new pages as duplicates of my existing landing pages? Or is a different H1 and ~20% different products enough to be counted as unique?

submitted by /u/graaben
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