Don't feel alone! Just because the words you chose to rank number one for are "done" doesn't mean you have reached SEO Nirvana. What it may mean is that your users are not looking for your page the way you want them to look. A great idea is to assume you don't know what is important for the holy conversions. Spend some time determining a number of conversion points. Then broaden you ideas and research more deeply into the keywords to discover different sets that you would never have guessed that.
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