I am looking for some insight from Entrepreneurs who have experience with marketing their products to European women (beauty, skincare, clothing, accessories, etc.). Specifically I am wondering if any entrepreneurs have had positive feedback through the same marketing channels that have proven effective in the US, such as Instagram and influencer marketing. I am also curious as to whether you had to alter your marketing message to reach this community - do you find that European women focus on different product attributes and require different marketing materials, messaging and strategy? Any insight is welcome!
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