7% CTR but 0 Sales. What am I doing wrong? entrepreneur how earn by blogging blog

Hey guys.

I recently launched a media editing service online (I get orders and then outsource the editing labor).

I designed a website and have started using Google AdWords. I read online that any click through rate >3% is considered good. One of my keywords currently has a 6-7% CTR. People are going to my site and going to the products page (I can see through Squarespace analytics). I haven’t had one order though.

Could this be a problem with the Ad or is it definitely a problem with my sales funnel?

I’m new to ecommerce in general so am still learning, thanks for the responses :)

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