Is it worth trying to rank for a dynamic content page? earn by blogging adsense income

My company runs frequent sales, and to make things easier in SEM we made a page that pulls the current sale to the top of a search results page. It’s doing great in SEM, but we were wondering if the constantly changing content would help or hurt us from an SEO perspective. Would it be better to try to get a different page ranked for the keyword related to that page?

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