1 Practical Way To Drive Wild Traffic To Your New Online Store entrepreneur how earn by blogging blog

Your store launches only once. You want to use the launch as a chance to get as much traffic and attention as you can.

Before you become a seasoned marketer with big sales, there are a number of things that you can do to get traffic to take advantage of a grand opening.

This post is all about getting traffic to your new store by targeting influencers and getting attention. We offer actionable tactics and provide six templates you can copy and paste to use for your campaigns. And at the end we share the most important things you should do as an established business to keep the momentum going.

1. Send free samples to Instagram influencers

Instagram is quickly becoming one of the most effective marketing channels for ecommerce merchants. A recent study found that Instagram gives brands 25% more engagement than any other social platform and our own analysis found that it generates a higher average order value than Pinterest, Facebook, Twitter, and Google Plus.

It’s also a great way to drive traffic and awareness for your store – especially if you know how to target influencers.

For the sake of example, let’s say you want to start a company selling hair products online. How do you get attention for your store and products?

Get started by looking through Instagram for the popular accounts that may consider featuring your product to their hundreds of thousands of followers.

How do you find these popular accounts?

By searching through WEBSTA, a site that catalogues the most popular Instagram hashtags and users. By typing in “hairstylist” in the search bar, you get to see both the most popular related hashtags as well as users who have “hairstylist” in their usernames or bios.

You might also check out WEBSTA Hot, which features the most popular hashtags trending now.

It was by searching through WEBSTA that we discovered Steph Brinkerhoff, a professional wedding hair stylist and makeup artist based in Utah. Her has about 150,000 followers.

And just as importantly, you can find above a link to her “Contact” page. It lists a phone number, email, and a contact form. From there, you can initiate contact.

Another effective way to target Instagram influencers is by using the Instagram app on your phone. You can check the “popular page” which contains photos that are trending and have thousands of likes. Look for photos related to your industry and click over to the user’s profile to see if she has a large audience and a way to get in touch.

For example, here’s how that might look if you sold pet-related products.

Typically if a popular account has contact information - especially an email address – in her bio, it usually means she's open to product placements, partnerships and advertising opportunities.

Now when it comes to reaching out, it’s important to be strategic about this. Not every Instagram user with a lot of followers is willing to feature products from users. We’re certainly not recommending that you target Steph or nala_cat to get your product featured. Instead, this simply describes the journey of the targeting process.

What might a reach-out campaign look like? If a business address can be found on a contact page, send along a sample directly and attach a note to describe the product.

And if there’s no actual address, you might send a note to ask whether the Instagram user might be willing to accept samples. Here’s a template you can use:

Hi Janet,

My name is Lauren, and I’ve been a big fan of your Instagram posts.

You might be interested to know that I’ve recently launched an online store around (the type of product you sell). I’m particularly proud of (the product that you’re sending), and wonder if you might accept if I pass along a sample of it. If you like it as much as I do, perhaps you’ll consider sharing it with your audience?

Please let me know if there’s a business address for me to send a package to, and if you have any questions at all.

Lauren

yoursite.com

I’m currently working on improving some guidelines on how to drive EXTREMELY WILD & PROFITABLE TRAFFIC. Link for that is in my bio

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