What do you think of this site format? I feel like it is confusing my users entrepreneur how earn by blogging blog

I've seen similar questions get great responses here, so I figured I'd try too!

I have a very new shopify store that sells science products to support science writers and scientists. I'm not sure of two things: 1) the landing page format in general for a store like this and 2) the catalog that comes up with the "Products" tab

Should I just put products front and center on the landing page? Do the catalog titles create decision paralysis? Any feedback welcome really

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