Alright, so I'm into silk wear, mainly Indian stuff. So lately the youth hasn't been interested in sarees or anything anymore unless it's for an event.
How do companies really decide where are these things targeted? How do you increase the footfall? On what basis do you pick a place to purchase ethnic wear, and when? Do you check online?
Need to know how to do this, this business is an heirloom :(
P.S. applies everywhere, not just India!
Here's a link: https://www.facebook.com/queenssarees/
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