I'm working to clean up local SEO for my company and keep coming back to this question. Our website is set up with an individual location page for all locations (http://ift.tt/2nEItR6) and so I have decided to use those location pages as the URL in GMB. But I am often wondering if I should be using the homepage of the website.
Down the line, I plan on setting up tracking URLs so I can see GMB click-through data in Analytics. But for now, this is the question on my mind. We do want to drive location page traffic, but am I fucking up my homepage rank by doing this, and am I creating looser connections between the locations and the brand by distributing these listings?
Thanks.
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