How important is the "direction" or "theme" of a store? entrepreneur how earn by blogging blog

Should a store only target one type of customer? Does it actually hurt to have unrelated items in a single store?

For example if you were selling funny t shirts but wanted to also sell some more fashionable shirts/clothing, should you put them in two different stores?

How specific should your brand be, and how much of an influence does it really have over sales?

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