I want to start an online shop and found my interest in products targeting a very specific group for those that are active and want to share that lifestyle with their dogs. I had a whole idea of what I'd like to sell and a vision/tagline but when I googled this it looks like a very similar idea has been already taken. Of course I understand there will always be competition. This brand is very expensive. There are other businesses that are somewhat similar but they don't have a "reputation" or an "image" built to connect with the consumer like this one and they're not pricey.
The company has been around a long while, it looks like it targets the same people I want to but specifically those that go on really active sports with their pets from hiking, camping, swimming, etc.
With any idea I come up with it seems it is very hard to differentiate. The only differences I can think of is pricing (I think their price is ridiculously expensive and I wouldn't spend that much but since they're in business people are spending), a type of product or two not offered, different colors/styles, and instead of going on an ADVENTURE with the owner and sharing stories (which I really liked) I was thinking of targeting the general fit owners looking to share and build a healthy active lifestyle with their pet (not having to be an extreme hiker or daredevil) while also providing tips, news, related to building that healthy lifestyle. Not focusing solely on dogwear like they do but gadgets/equipment as well to help promote activity. Are these enough differentiation?
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