Ran a Facebook ad with $30, how to know if it performed well or not when goal is brand awareness and clicks? entrepreneur how earn by blogging blog

Here are my results after $26 spent. I did a boost post through Facebook. We are reaching 100 likes, 30 page likes and 6 people signed up to our form. When do you know when you should put more money into it and how do you know whether it was money well spent when your goal is getting leads/creating brand awareness. As you start seeing a drop in engagement I would assume it’s the time to pull out but that could be happening due to the ad popping up more than once for each user (1.6 frequency). Here are results: http://ift.tt/2mlkmF0

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