In a world with immense over-saturation (especially in our marketing channels), in my opinion, the differentiating skill is creativity. It's the foundation of an effective strategy and it determines how successfully we tell our story and engage with our customers.
I've been increasingly disappointed with how few people truly understand and value creativity outside of the arts. It makes no sense to me, and I think the fault lies in people not knowing or understanding how it really works.
Anyhow, I wrote up a piece about it. I'd love feedback, and hopefully it helps clear up the noise for some of you.
Also, I'm curious, if anyone think I'm overstating the value of creativity, and if so, why and what skill you think (on a foundational level) is more important?
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