It’s natural to expect some kind of volatility in your rankings. It would be strange, in fact, if your rankings weren’t changing at all. Don’t drive yourself crazy by checking your rankings every day; instead, shoot for bi-weekly or monthly check-ins. Like the stock market, rankings will go up and down over time; what you’re looking for is an overall uptrend.
However, if you’re facing extreme volatility (drastic ups and downs on a regular basis), the problem is that something in your strategy is inconsistent (such as alternating between black hat and white hat techniques, or producing both low-quality and high-quality content).
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