High search ranking for copyrighted terms earn by blogging adsense income

Hello,

I'm in a challenging situation and could use a bit of help. I'm looking for ways to improve my SEO and quality score, however, my keywords are copyrighted terms that cannot be displayed on my site.

 

The closest example would be the Super Bowl. Products and services that aren't affiliated with the NFL cannot directly refer to the Super Bowl, so "The Big Game" is often used.

 

The intended audience will continue to search for "Super Bowl Party Favors/Food Ideas/ etc." making the keyword that appears most often on my site, kind of useless.

 

Has anyone been in a similar situation? For years I've run expensive Adwords campaigns targeting "Super Bowl" with high CPC because my AdRank is taking a hit (I'll continue if necessary, as it is profitable and eventually decreases as CTR factors in -- still high, though). Thanks in advance for any suggestions!

submitted by /u/aburno
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