Are Google SERPs self-reinforcing? earn by blogging adsense income

This post isn't particularly important but I'm curious: does anyone know if the Google algorithm controls for the extra clicks a post gets for ranking high in SERPs?

So, a bunch of studies have shown that the #1 result gets >30% of the clicks for any particular query. Some studies have found it to be higher, upwards of 40% of clicks for #1 result. I think I remember reading that 80% of all clicks go to the top 3 results.

But the number of clicks a post gets is itself a factor in the rankings. So the ranking of a page is presumably positively correlated with the number of clicks a page gets. I can't remember the exact terminology (serial correlation, maybe? autocorrelation? ) but I definitely remember learning in an econometrics class that having an equation in which a variable is correlated with the output of that equation is a bad thing.

So does Google control for the additional clicks a post gets for being highly ranked in SERPs? Otherwise, it seems like the algorithm would be self-reinforcing and the top posts would never get knocked out of their high placement (because all of the clicks they're getting from their high placement.)

I tried doing some research on this but can't find any firm answers. Anyone have info on this?

submitted by /u/Daniel-C-Pigeon
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