Forecasting Benefits earn by blogging adsense income

Hi all, Let's say you audited your clients website and have an array of suggestions, how do you convey the benefits this would have to a client?

For example, you found they have a a high level of toxic backline and want to start a project of removing them.

How could you show the client the kinds of improvements that would have in the future?

I'm thinking in terms of not just saying "it will get more traffic".

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