I have been pushing forward with my business in an industry where I have no passion or real industry knowledge about the product itself so I can market the products very well but sales are just not there simply because I do not know the product itself well. Employees are expensive and risky this early on and so I am hesitant to hire someone to become a product development manager or something similar. I also really do not have a passion for what I am doing and am realizing that it is getting hard to get up in the morning to work on my business, which I run full time.
I can grow my company, but I would need to develop a better product line which would be a few $10,000 bills, if they had $10,000 bills lol.
I am considering either bringing on a VC who has already expressed interest in joining my company or scrapping my company and starting something that I can see great potential with and would love to run.
How can I tell if I am getting shiny object syndrome or am just seeing that this is not the business or industry for me?
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