I need some help with continuing to validate my business idea. I created an Adwords campaign and have been driving users to my site. The 2 days it has been live there has been over 140 clicks on the ad and maybe 6-7 clicks on my landing page "buy now" button. What I can gauge from this is that 1) There is definitely market interest! 2) I should probably continue to iterate on my landing page to try and convert those visits to "buy nows".
Questions for you:
How do you know when it has been successfully "validated" and I should actually creating a product? Or Should I be shooting for higher "buy now" clicks before wasting time creating the product? How long should I keep generating traffic to my site for validation purposes?
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