Etsy or No? entrepreneur how earn by blogging blog

I can't decide whether to sell on Etsy, Shopify/Storenvy, or on my own website. (The product is a colouring book that I've nearly finished designing, and I do already have a website). Online marketplaces take a commission, but then there's the exposure of being in a marketplace that I'm considering. Does anyone have any advice or experience? This is my first time doing anything like this. Thank you :)

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