Why did you buy that Mars Bar? entrepreneur how earn by blogging blog

Hey guys, I've been on an Entrepreneurs course, and my teacher posed a question I want to share with you: "why do people always choose Mars bars?"

I've found reflecting on this can be quite fruitful.

For example, it's not the familiarity (I try new chocolate bars all the time) but the idiosyncratic way in which I eat the bar (eating the bottom Milky Way bit first, then the top) - the thought of doing that makes me spend my money.

Feel free to share your reflections too. I think we could collectively learn from different perspectives.

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