One of my competitors ranks in the featured snippet for the phrase "best [product keyword]". The snippet is simply a bulleted list of 4 products taken from the H2 headlines from his page. The snippet doesn't even have any big additional value as most of the bullet points end in (...)
Do you have any experience with outranking somebody in the featured snippet? Should I copy the way he ranks in the snippet (creating the H2 headlines) or try to create the answer as a whole on one place in the text?
Are featured snippets volatile or more stable and hard to compete with once ranked by a certain website?
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