Keyword Research for small businesses discussion earn by blogging adsense income

I am new in the business. Actually working on the keyword research for my third client. I was wondering how do you guys perform this step? or better what do you think about my strategy (1. Brainstorming -> 2. Selecting the most important ones -> 3. Evaluate them using Google Adwords -> 4. competitors analysis -> 5. Find Keyword Variations)

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