1. Search Engine Optimization (SEO)
Websites that get many inbound links can be more likely to rank higher in search engines. Inbound links tell site crawlers that your website is a specialist on a particular subject – so the extra inbound links you have from excellent quality, high authority sites, the better your website can rank in search engine results pages (SERPs).
Search engines don’t handle all inbound links the same, and inbound links are not the only ranking factor they consider.
2. Referral Traffic
If someone shares an inbound link on their blog or website, people who see that link might click on it, and you will profit from that referral traffic.
The volume of traffic you get from referral traffic depends, of course, on how much traffic that website or blog gets in the first place.
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