Hello again!
This is Day 5 of something I’m making called “Openlaunch.io” where I try to build, launch and monetize a new digital product from scratch, you can learn more about the project in DAY 0, DAY 1, and DAY 2, and DAY 3/4.
The MVP is ready and deployed, you can check it out over here : Savvit.io
As I mentioned before, it is hosted on DigitalOcean on a $20 droplet, and I’ve added Google Analytics to measure traffic, and smartlook.com for session recording.
Session recording helps me quickly find out which parts of the site are not working as they should ( or as the user thinks they should, i.e: clicking on buttons that are not clickable ), and anything that may cause a bottleneck in the user onboarding process. For bigger projects, I use mixpanel.com as well.
*Launch Plan : *
At this point, I feel extremely burned out by the project to be able to come up with some original way to market it , and usually I would just take a day or two off until a marketing strategy hits me ( sometimes it does, sometimes it doesn’t and the project would just be used as another side project in my CV ).
But considering all the accountability you guys are holding me to, I will definitely do my best to launch and grow Savvit as much as I can, and as soon as I can.
It’s important to note that I did not think of a user acquisition strategy when I decided to pursue the idea, and that was a mistake. Next time, I’ll make sure I write at least a rough launch plan before I start working on the product.
This is what I came up so far for a “soft launch” :
Since this is a product aimed at redditors, I just posted it on two relevant subs ( Give me an upvote if you feel like it :) ) :
I’ll be posting on Hackernews as well since I know some of these guys are redditors, but I’d rather wait for tomorrow to do that so that I can get some initial feedback from redditors first.
The only strategy that makes sense to me right now is : Content Marketing
Once enough people import their saved posts to the site, I’ll be able to extract the most saved posts for each subreddit, and I personally believe that this will uncover some great posts that do not necessarily have lots of upvotes and thus wouldn’t show up in the subreddit’s yearly/lifetime top posts.
I can then write a few posts about those “reddit gems” for each subreddit, and share them around and hopefully this should bring some new users/customers.
But then again, those are all hypothesis that need to be tested and I feel like I’ll have better ideas after doing a soft launch and getting more feedback.
Getting Feedback :
I know a lot of people were interested in how I was going to get this off the ground after the building stage, and it is something I have struggled with many times before too, but if there’s something I learned along the way, it’s this :
Before getting feedback from real users / early adopters, there is no reason for me to invest more time or money in acquiring users. Before I can do that, I need to make sure of the following :
- Savvit solves a real problem for redditors
- Users are ready to pay for the service ( No matter how small the price is )
- The app is stable and works well
Feedback from early adopters will also help me tremendously in getting fresh ideas and insights on how I should take this further.
A concrete example of this is how my vision for OpenLaunch.io has evolved since posting day 0, thanks to the feedback of dozens of redditors, compared to before, even if it’s still currently just a landing page with a mailing list.
Tracking Stuff :
When traffic starts coming in, I need to make sure I can track every user and identify where he/she came from, what he/she did, and if he/she signed up for a paid plan or not. Since I’m not expecting that much traffic, I’ll be doing this manually by watching screen recordings of the users, and tracking traffic sources on Google Analytics. If this was a bigger project ( or if it gets bigger ), I’ll use mixpanel, which is a great tool for all kinds of analytics.
If you’ve never used mixpanel, you can get a free account to try out and talk to their extremely helpful support, they may even increase your monthly data points in exchange for a backlink from your site.
Next :
As excited as I am to finally launch this, I have no visibility at all about what’s going to happen so I’m not sure when the next writeup about savvit will be, but I’ll make sure to keep you posted about what happened after I implement everything tonight.
In the meantime, I’ll be editing and adding all the writeups to the openlaunch.io homepage, and working with other people currently doing their own open launches.
Starting from today, I’ll also start working on my SECOND open launch, which is going to be about openlaunch.io, as it turned out lots of people are interested in following makers as they build and launch products live, and I think I found a way to take this further and get more people doing this at the same time.
Make sure you sign up to the mailing list to get notified once a week about new or updated open launches : http://openlaunch.io
If you’re interested in doing your own open launch, don’t hesitate to send me a PM!
Oh and feel free to sign up to Savvit.io and start organizing some of those saved posts you have been hoarding for so long!
Feedback is appreciated as always!
P.S : I'd like to thank everyone for the huge support, this was a very rewarding experience for me, I know there is still stuff to do but just shipping the product on time and helping people out is enough motivation for me to keep at it.
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