I'm starting a small business, providing professional services, and I'm interested in marketing it in my local area. The local metropolitan population is 300,000, and I'm looking to target marketing to about a third of this population. My goal is for my company to become locally synonymous with the service we provide, so that potential customers primarily consider us before any competitors. Due to the professional nature of the services we provide and the customers we are seeking, we have to keep it classy and can't have any gimicky or hard-sell marketing campaign. Think accountant, or psychologist, or financial adviser, and similar types.
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