What do you guys think of "penetration pricing" for a subscription. Ex. Charging $2.99 for the first month to attract subscribers, then the price goes to $9.99 a month. entrepreneur how earn by blogging blog

So I'm getting ready to launch a digital subscription service, and I am really debating with myself in terms of the introductory pricing model. Ultimately I want to charge $9.99 a month, just can't decide the best way to get there. Here are my options.

A.) First month is free, then goes to $9.99

B.) First month is $2.99, then goes to $9.99

C.) Start straight up with a $9.99 price point

Almost every digital subscription site I have seen has some type of penetration pricing, so it has to work on some level.

Any reason not to do this?

Thoughts?

submitted by /u/madcapmax
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