Beginner trying to open Shopify! Need advice on ad plan! All help apreciated! entrepreneur how earn by blogging blog

Hello nice people of ecommerce subreddit! Im turning to you for some advice, as im complete beginner to everything buisnes related.

For last few weeks i have been setting up shopify store, facebook and instagram pages, searching reddit, youtube, forums, blogs and so on. I'm almost done, planning to launch this thing next week, and i ran into some problems regarding ads.

Ive seen many different opinions how to start running ads and stuff. Some say go straight to conversions, some say to first use impressions. Also what would be the most efficient way to split test ads with very low budget? I have very little money to spend for ads, like 150-200$ as i just graduated and working night shifts at school.

Im not asking for you to write step by step detailed guide on here but for the right direction for me to go to. Some tips, links and stuff. :) I realy want to o this right but im worried about going broke and wasting ad money inefficient.

All help apreciated! Thank you in advance!

p.s. Sorry for my chaotic post structure and bad english grammar. I am from Eastern Europe and English isn't my naitive language.

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