I wanted to share my experience with Twitter adds. It is not a negative experience just something you could avoid going forward.
I am not an expert so after reading many tutorials I decided to experiment on a small budget. I created very targeted one week campaign for a small budget of £10. The objective was the click through to my website.
According to the twitter analytics the ad got about 4000 impressions and 140 clicks. However Google Analytics showed only 14 clicks for the same time period coming from Twitter. I have emailed Twitter about this. This was their response:
when you run a Website clicks or conversions campaign, you are only charged for each link click received not a website visit.
So basically if the user touches the ad in any way, they count it as a click and charge you for it. This makes twitter ads quite expensive.
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