Which domain to use for a new ecommerce website? entrepreneur how earn by blogging blog

I'm just about to launch a new ecommerce website selling product x and would like some opinions on which domain to use:

product.shop

product.store

theproductshop.com

theproductstore.com

I'm based in the UK but will be looking to sell worldwide. Hopefully a decent portion of my market will be America so I'm leaning towards using store rather that shop, but unsure whether a longer .com domain is better than a short domain with an uncommon TLD!?

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