Did they do basic SEO? earn by blogging adsense income

If I look up a competitor of mine on google (their brand name) their meta title and description is:

BRAND NAME

HOME * SHOP * MEDIA * COLLECTION * NEW ARRIVALS

etc. seemingly listing the menus. Does this mean that they do not even do basic SEO (editing their meta title and description)?

submitted by /u/ionicguy
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