Question on the competition number in Keyword Planner earn by blogging adsense income

Does it make sense to ignore the competition number in Keyword Planner output if you are only creating editorial content (like human stories, articles, newsworthy pieces)? The way I understand is that the competition is an indicator of how aggressively people are paying to advertise (i.e SEM). And if I'm not selling anything and only creating engaging, entertaining and informative content, I can just look at the search volume to find the top most semantically related keywords on a topic that people are searching for right?

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