There is no specific product as I am looking for a bootstrap approach to testing many ecommerce possibilities over time.
My first thought would be to create a website for the product range then display all products as out of stock with a basic form that allows the lead to express interest, capturing name, email and a pre-selected product code based on the page they're on.
Then run an adwords campaign to see what stirs.
Is this an efficient method or an I missing an obvious cheaper option that doesn't require so much effort?
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